The Hobbify team
Named experts. No AI-generated reviews.
Every review, guide, and course comparison is written by a named person with relevant expertise — no anonymous content.
Founder & Editor
Jo King
Hobbify founder. Craft enthusiast, honest reviewer, and the reason this site exists.
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Textiles Research Editor
Clara Webb
Textiles research editor. Tracks every UK fibre craft course until she's confident something belongs on Hobbify.
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Stitch & Technique Editor
Rosa Lin
Stitch & technique editor. Traces every crochet technique back to source before writing a word of guidance.
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Course Reviews Editor
Maya Ford
Course reviews editor. Puts every online craft course through a rigorous assessment before it reaches Hobbify.
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Craft & Lifestyle Editor
Tom Ashby
Craft & lifestyle editor. Practical, slightly sceptical, and always asking what adults actually want to know before picking up a new hobby.
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Studio & Workshop Specialist
Finn Barrett
Studio & workshop specialist. Visits the places, asks the awkward questions, writes up what first-timers actually need to know.
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Gifts & Experiences Editor
Isla Reed
Gifts & experiences editor. Only recommends workshops she'd genuinely book for someone she cares about.
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How we work
Editorial standards
Every piece of content on Hobbify is researched and written by a named team member with relevant hands-on or editorial expertise. We have affiliate relationships with some of the platforms we cover — we always disclose these, and they never influence our ratings or recommendations.
We don't accept paid placements, sponsored reviews, or payment for editorial coverage. If a platform is on Hobbify, it earned its place.